Consumer valuation of blockchain traceability for beef in the United States

Aaron M. Shew; Heather A. Snell; Rodolfo M. Nayga; Mary C. Lacity

doi:10.1002/aepp.13157

journal article Open Access Feb 28, 2021

Consumer valuation of blockchain traceability for beef in the United States

Aaron M. Shew Heather A. Snell Rodolfo M. Nayga Mary C. Lacity

Applied Economic Perspectives and Policy Vol. 44 No. 1 pp. 299-323 · Wiley

View at Publisher Save 10.1002/aepp.13157

Abstract

AbstractBlockchain (BC) technology, defined as a shared information system to validate, secure, and permanently store transactions among multiple parties on a distributed ledger, presents many applications in agricultural and food industries. This study examines the application of BC in food traceability for beef in the United States using a choice experiment. Findings indicate that consumers value USDA certifications over BC traceability to guide their meat preferences. Our study suggests a number of industry implications, the most important of which suggests focusing business and consumer education on the value of product data, rather than on the value of the technologies that manage data.

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Details

Published: Feb 28, 2021
Vol/Issue: 44(1)
Pages: 299-323
License: View

Authors

A

Aaron M. Shew

College of Agriculture Arkansas State University Jonesboro Arkansas USA

H

Heather A. Snell

Department of Agricultural Economics and Agribusiness University of Arkansas Fayetteville Arkansas USA

R

Rodolfo M. Nayga

Department of Agricultural Economics and Agribusiness University of Arkansas Fayetteville Arkansas USA

M

Mary C. Lacity

Sam M. Walton College of Business University of Arkansas Fayetteville Arkansas USA

Cite This Article

Aaron M. Shew, Heather A. Snell, Rodolfo M. Nayga, et al. (2021). Consumer valuation of blockchain traceability for beef in the United States. Applied Economic Perspectives and Policy, 44(1), 299-323. https://doi.org/10.1002/aepp.13157

Consumer valuation of blockchain traceability for beef in the United States

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