journal article Open Access Feb 28, 2021

Consumer valuation of blockchain traceability for beef in the United States

View at Publisher Save 10.1002/aepp.13157
Abstract
AbstractBlockchain (BC) technology, defined as a shared information system to validate, secure, and permanently store transactions among multiple parties on a distributed ledger, presents many applications in agricultural and food industries. This study examines the application of BC in food traceability for beef in the United States using a choice experiment. Findings indicate that consumers value USDA certifications over BC traceability to guide their meat preferences. Our study suggests a number of industry implications, the most important of which suggests focusing business and consumer education on the value of product data, rather than on the value of the technologies that manage data.
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Details
Published
Feb 28, 2021
Vol/Issue
44(1)
Pages
299-323
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Cite This Article
Aaron M. Shew, Heather A. Snell, Rodolfo M. Nayga, et al. (2021). Consumer valuation of blockchain traceability for beef in the United States. Applied Economic Perspectives and Policy, 44(1), 299-323. https://doi.org/10.1002/aepp.13157