journal article Nov 29, 2020

Metacognitive experiences as information: Processing fluency in consumer judgment and decision making

Consumer Psychology Review Vol. 4 No. 1 pp. 4-25 · Wiley
View at Publisher Save 10.1002/arcp.1067
Abstract
AbstractThinking is accompanied by metacognitive experiences of ease or difficulty. People draw on these experiences as a source of information that can complement or challenge the implications of declarative information. We conceptualize the operation of metacognitive experiences within the framework of feelings‐as‐information theory and review their implications for judgments relevant to consumer behavior, including popularity, trust, risk, truth, and beauty.
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Consumer Psychology Review