Green Product Innovation: Where we are and Where we are Going

Rosa Maria Dangelico

doi:10.1002/bse.1886

journal article Mar 13, 2015

Green Product Innovation: Where we are and Where we are Going

Rosa Maria Dangelico

Business Strategy and the Environment Vol. 25 No. 8 pp. 560-576 · Wiley

View at Publisher Save 10.1002/bse.1886

Abstract

AbstractGreen product innovation (GPI) is becoming more and more relevant for policy makers, companies and society as a whole. As a result, over the last few years the number of studies on GPI development has increased substantially, thus prompting the need to analyse and synthesize the results of these studies. With this aim, this study reviews the body of knowledge on the topic. In particular, a systematic review of the literature is conducted, guided by three main research questions. Specifically, this paper identifies the antecedents, the outcomes and the success factors for GPI development. 63 studies are included in the review. Results show that many factors drive the development of GPI, both internal and external to the firm. Among internal factors, the most important are the prospect of competitive advantage, cost reduction, market benefits, improved reputation and opportunities for innovation. Among external factors, the most important are environmental regulations – current and/or expected – and market demand. In terms of outcomes, this study provides evidence that the most relevant ones are cost savings, achievement of competitive advantage, increased market share, increased sales, increased turnover, higher profits, better reputation, increased exports and higher productivity. Finally, this study highlights that many factors can influence the successful development of GPI, such as top management commitment, building networks of collaborations as well as enhancing knowledge flows, both within and outside the firm, cross‐functional integration and development of resources and capabilities. This study provides important implications for companies, policy makers and scholars. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment

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548

Citations

78

References

Details

Published: Mar 13, 2015
Vol/Issue: 25(8)
Pages: 560-576
License: View

Authors

R

Rosa Maria Dangelico

Sapienza University of Rome Department of Computer, Control and Management Engineering Rome Italy

Cite This Article

Rosa Maria Dangelico (2015). Green Product Innovation: Where we are and Where we are Going. Business Strategy and the Environment, 25(8), 560-576. https://doi.org/10.1002/bse.1886

Green Product Innovation: Where we are and Where we are Going

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