Development of a scale to measure the perceived benefits and risks of online shopping

Sandra Forsythe; Chuanlan Liu; David Shannon; Liu Chun Gardner

doi:10.1002/dir.20061

journal article May 01, 2006

Development of a scale to measure the perceived benefits and risks of online shopping

Sandra Forsythe Chuanlan Liu

David Shannon Liu Chun Gardner

Journal of Interactive Marketing Vol. 20 No. 2 pp. 55-75 · SAGE Publications

View at Publisher Save 10.1002/dir.20061

Abstract

In this paper, we report the development of scales to measure the perceived benefits and risks associated with online shopping. Based on an exploratory qualitative inquiry and quantitative assessment, a four-factor scale of perceived benefits and a three-factor scale of perceived risks of online shopping were developed. Results from two national samples support the proposed measures of perceived benefits and risks associated with online shopping in terms of construct, convergent, discriminate, nomological, and predictive validity. Variation of these perceptions over time was also examined to test scale stability over time and to describe the evolution of online shopping.

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Metrics

573

Citations

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References

Details

Published: May 01, 2006
Vol/Issue: 20(2)
Pages: 55-75
License: View

Authors

S

Sandra Forsythe

Wrangler Professor at Auburn University, Auburn, AL

C

Chuanlan Liu

Assistant Professor at Louisiana State Univeristy

D

David Shannon

Wrangler Professor at Auburn University, Auburn, AL

L

Liu Chun Gardner

Professor at Auburn University, Auburn, AL

Cite This Article

Sandra Forsythe, Chuanlan Liu, David Shannon, et al. (2006). Development of a scale to measure the perceived benefits and risks of online shopping. Journal of Interactive Marketing, 20(2), 55-75. https://doi.org/10.1002/dir.20061

Development of a scale to measure the perceived benefits and risks of online shopping

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