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journal article Open Access Sep 14, 2022

A randomised experimental study comparing perceptions of two energy drink health warning labels

Joanna Caruso ORCID Caroline Miller ORCID Deborah Turnbull ORCID Kerry Ettridge ORCID
Health Promotion Journal of Australia Vol. 34 No. 1 pp. 100-110 · CSIRO Publishing
View at Publisher Save 10.1002/hpja.655
Abstract
AbstractIssue addressedConsumption of energy drinks is a public health concern, particularly in adolescents and young adults. This study explored energy drink consumers' reactions to an energy drink‐specific warning label (risk of cardiac effects) and a more general sugary drink warning label (risk of obesity).MethodsAn online experimental study randomly allocated Australian energy drink consumers aged 18‐39 years (N = 435) to view one of two label conditions (cardiac effects or obesity). Participants were assessed on: intention to reduce energy drink consumption, perceived health threat, perceived label effectiveness and policy support for energy drink warning labels.ResultsMean intentions to reduce consumption scores were similar across the two label conditions (Mobesity = 2.5, Mcardiac = 2.6) overall; and were higher for the cardiac label (compared to obesity label) for some subgroups: females (Mobesity = 2.3, Mcardiac = 2.8; p = .037), older (25‐39 years; Mobesity = 2.4, Mcardiac = 2.8; p = .016); and higher education level (Mobesity = 1.9, Mcardiac = 2.7; p = .004). While perceived health threat measures were higher for obesity than cardiac effects, perceived label effectiveness measures of ‘believable’ and ‘relevant to me’ were higher for the cardiac label than the obesity label (believable: 71.0% vs 56.1%; relevant: 42.5% vs 29.4%). Participants who viewed the cardiac label were more likely to support policy than those shown the obesity label (OR = 1.6, 95%CI [1.1, 2.3], p = .02).ConclusionsHealth effect warnings labels were perceived by energy drink consumers to be impactful and are supported. Labels with energy drink‐specific health effects may offer additional benefit.So what?Policy makers can feel confident that warning labels on energy drinks will confer public health benefit.
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Cited By
10
Exploring the Potential for Graphic Warning Labels to Reduce Intentions to Consume Energy Drinks

Xiaole Zhu, Caroline Miller · 2025

Health Promotion Journal of Austral...
Metrics
10
Citations
49
References
Details
Published
Sep 14, 2022
Vol/Issue
34(1)
Pages
100-110
License
View
Authors
J
Joanna Caruso

University of Adelaide School of Psychology Adelaide South Australia Australia; South Australian Health and Medical Research Institute Adelaide South Australia Australia

C
Caroline Miller

South Australian Health and Medical Research Institute Adelaide South Australia Australia; University of Adelaide School of Public Health Adelaide South Australia Australia

D
Deborah Turnbull

University of Adelaide School of Psychology Adelaide South Australia Australia

K
Kerry Ettridge

University of Adelaide School of Psychology Adelaide South Australia Australia; South Australian Health and Medical Research Institute Adelaide South Australia Australia

Cite This Article
Joanna Caruso, Caroline Miller, Deborah Turnbull, et al. (2022). A randomised experimental study comparing perceptions of two energy drink health warning labels. Health Promotion Journal of Australia, 34(1), 100-110. https://doi.org/10.1002/hpja.655
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