The Effectiveness of Recruitment Advertisements and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction

Matthias Baum; Rüdiger Kabst

doi:10.1002/hrm.21571

journal article Apr 24, 2014

The Effectiveness of Recruitment Advertisements and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction

Matthias Baum Rüdiger Kabst

Human Resource Management Vol. 53 No. 3 pp. 353-378 · Wiley

View at Publisher Save 10.1002/hrm.21571

Abstract

This study compares the effect of printed recruitment advertisements and recruitment websites on applicant attraction and shows how these recruitment activities interact with one another. Our results indicate that websites have a significantly stronger impact on applicant attraction than printed advertisements. We show that websites and printed recruitment advertisements have an indirect effect on applicant attraction that is mediated by employer knowledge. Furthermore, printed advertisements supplement the positive effects of websites and, thus, the simultaneous use of multiple recruitment activities directly influences applicant attraction. © 2014 Wiley Periodicals, Inc.

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References

Details

Published: Apr 24, 2014
Vol/Issue: 53(3)
Pages: 353-378
License: View

Authors

M

Matthias Baum

Faculty of Business Studies and Economics at the University of Kaiserslautern

R

Rüdiger Kabst

Faculty of Business Administration and Economics at the University of Paderborn

Cite This Article

Matthias Baum, Rüdiger Kabst (2014). The Effectiveness of Recruitment Advertisements and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction. Human Resource Management, 53(3), 353-378. https://doi.org/10.1002/hrm.21571

The Effectiveness of Recruitment Advertisements and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction

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