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journal article Open Access Jul 31, 2023

Nudging farmers towards low‐pesticide practices: Evidence from a randomized experiment in viticulture

Lucca Zachmann ORCID Chloe McCallum ORCID Robert Finger ORCID
Journal of the Agricultural and Applied Economics Association Vol. 2 No. 3 pp. 497-514 · Wiley
View at Publisher Save 10.1002/jaa2.76
Abstract
AbstractPlanting fungus‐resistant grapevines is an effective way to reduce pesticide use in grapevine production, but their uptake remains low. We explore whether providing personalized or general information on growers' use of environmentally toxic fungicides changes their planting intentions of fungus‐resistant varieties (i.e., salience nudging), conducting a randomized experiment with 436 grapevine growers in Switzerland. We find no effect of providing personalized or general information on the intended plantation share of fungus‐resistant varieties. However, exploratory analyses suggest that growers' perceptions about fungus‐resistant varieties may cause the null result, with growers having noncompliant environmental perceptions being particularly prone to boomerang effects.
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Towards sustainable crop protection in agriculture: A framework for research and policy

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Metrics
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Citations
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References
Details
Published
Jul 31, 2023
Vol/Issue
2(3)
Pages
497-514
License
View
Authors
L
Lucca Zachmann

Agricultural Economics and Policy Group ETH Zurich Switzerland

C
Chloe McCallum

Agricultural Economics and Policy Group ETH Zurich Switzerland

R
Robert Finger

Agricultural Economics and Policy Group ETH Zurich Switzerland

Funding
Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung Award: 193762
Cite This Article
Lucca Zachmann, Chloe McCallum, Robert Finger (2023). Nudging farmers towards low‐pesticide practices: Evidence from a randomized experiment in viticulture. Journal of the Agricultural and Applied Economics Association, 2(3), 497-514. https://doi.org/10.1002/jaa2.76
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