Segmenting resident perceptions towards tourism — a cluster analysis with a multinomial logit model of a mountain community

Juan Gabriel Brida; Linda Osti; Andrea Barquet

doi:10.1002/jtr.778

journal article Aug 04, 2010

Segmenting resident perceptions towards tourism — a cluster analysis with a multinomial logit model of a mountain community

Juan Gabriel Brida Linda Osti Andrea Barquet

International Journal of Tourism Research Vol. 12 No. 5 pp. 591-602 · Wiley

View at Publisher Save 10.1002/jtr.778

Abstract

AbstractThis study investigates aspects of host perception for the formulation of strategic tourism policies. A community segmentation framework with cluster analysis and multinomial logit model was applied to data of a mountain community in northern Italy to reveal the heterogeneity of residents' perception. The results of this study reflect the overall opinions of the sample population and identify homogeneous opinion groups. Positive and negative perceptions about tourism in the region generate a division of residents in environmental supporters, development supporters, protectionist and ambivalent. This study identifies the effect of demographic variation on the clusters and on residents' attitudes towards tourism. Copyright © 2010 John Wiley & Sons, Ltd.

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Details

Published: Aug 04, 2010
Vol/Issue: 12(5)
Pages: 591-602
License: View

Authors

Cite This Article

Juan Gabriel Brida, Linda Osti, Andrea Barquet (2010). Segmenting resident perceptions towards tourism — a cluster analysis with a multinomial logit model of a mountain community. International Journal of Tourism Research, 12(5), 591-602. https://doi.org/10.1002/jtr.778

Segmenting resident perceptions towards tourism — a cluster analysis with a multinomial logit model of a mountain community

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