On ‘dominant logic’, relatedness and the link between diversity and performance

Robert M. Grant

doi:10.1002/smj.4250090610

journal article Nov 01, 1988

On ‘dominant logic’, relatedness and the link between diversity and performance

Robert M. Grant

Strategic Management Journal Vol. 9 No. 6 pp. 639-642 · Wiley

View at Publisher Save 10.1002/smj.4250090610

Abstract

Abstract
The importance of Prahalad and Bettis's concept of dominant logic is in emphasizing business relatedness at the strategic rather than the operational level. By examining dominant logic in relation to the functions and systems of corporate management, it is possible to operationalize the concept of dominant logic and identify the key components of relatedness at the strategic level.

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Cited By

134

The dominant logic: Retrospective and extension

Richard A. Bettis, C. K. Prahalad · 1995

Strategic Management Journal

Metrics

134

Citations

11

References

Details

Published: Nov 01, 1988
Vol/Issue: 9(6)
Pages: 639-642
License: View

Authors

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Robert M. Grant

Cite This Article

Robert M. Grant (1988). On ‘dominant logic’, relatedness and the link between diversity and performance. Strategic Management Journal, 9(6), 639-642. https://doi.org/10.1002/smj.4250090610

On ‘dominant logic’, relatedness and the link between diversity and performance

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