AACSB accreditation and student demand

Marisa Cameron; Bryan C. McCannon; Katherine Starr

doi:10.1002/soej.12660

journal article Sep 19, 2023

AACSB accreditation and student demand

Marisa Cameron Bryan C. McCannon Katherine Starr

Southern Economic Journal Vol. 90 No. 2 pp. 317-340 · Wiley

View at Publisher Save 10.1002/soej.12660

Abstract

AbstractWe ask whether Association to Advance Collegiate Schools of Business (AACSB) accreditation has a meaningful impact on higher education admissions. To do this, we use the Synthetic control Method to explore 19 U.S. institutions which first achieved this certification recently. We, first, restrict attention to business school enrollment. While initial evidence suggests that the accreditation is associated with a decrease in enrollments, we show that this is complicated by non‐parallel trends prior to accreditation. Compared to their peers, institutions who seek out accreditation were experiencing flatter business enrollments. Correcting for the non‐parallel trends, we fail to find evidence that AACSB accreditation halts this negative undergraduate enrollment trend. We do find potential benefits to graduate business enrollment. Second, considering institution‐wide effects, we fail to find an impact on undergraduate applications, first‐year enrollment, price, or quality of the incoming student body.

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References

Details

Published: Sep 19, 2023
Vol/Issue: 90(2)
Pages: 317-340
License: View

Authors

M

Marisa Cameron

Department of Economics West Virginia University Morgantown West Virginia USA

B

Bryan C. McCannon

School of Business and Economics Illinois Wesleyan University Bloomington Illinois USA

K

Katherine Starr

Department of Economics West Virginia University Morgantown West Virginia USA

Cite This Article

Marisa Cameron, Bryan C. McCannon, Katherine Starr (2023). AACSB accreditation and student demand. Southern Economic Journal, 90(2), 317-340. https://doi.org/10.1002/soej.12660

AACSB accreditation and student demand

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