Brand equity in the business-to-business context: Examining the structural composition

Galina Biedenbach

doi:10.1057/bm.2011.60

journal article Jan 06, 2012

Brand equity in the business-to-business context: Examining the structural composition

Galina Biedenbach

Journal of Brand Management Vol. 19 No. 8 pp. 688-701 · Springer Science and Business Media LLC

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Published: Jan 06, 2012
Vol/Issue: 19(8)
Pages: 688-701
License: View

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Galina Biedenbach

Cite This Article

Galina Biedenbach (2012). Brand equity in the business-to-business context: Examining the structural composition. Journal of Brand Management, 19(8), 688-701. https://doi.org/10.1057/bm.2011.60

Brand equity in the business-to-business context: Examining the structural composition

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