journal article Mar 06, 2025

Tourist innovativeness: scale development and validation

View at Publisher Save 10.1080/02508281.2025.2460806
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References
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Godfred O. Boateng, Torsten B. Neilands, Edward A. Frongillo et al.

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A Paradigm for Developing Better Measures of Marketing Constructs

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A structural look at consumer innovativeness and self‐congruence in new product purchases

Kelly O. Cowart, Gavin L. Fox, Andrew E. Wilson

Psychology & Marketing 10.1002/mar.20256
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Foxall, G. R., Goldsmith, R. E., & Brown, S. (1998). Consumer psychology for marketing (Vol. 1). International Thomson Business Press.

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2
Citations
75
References
Details
Published
Mar 06, 2025
Vol/Issue
51(2)
Pages
551-567
Cite This Article
Karan Grover, Victor Saha, Deepak Sangroya (2025). Tourist innovativeness: scale development and validation. Tourism Recreation Research, 51(2), 551-567. https://doi.org/10.1080/02508281.2025.2460806
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