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journal article Apr 05, 2026

The search for uniqueness: an exploration of Gen Z’s identity in fashion consumption

Nadine Khair Bushra Mahadin Mohammad Al Haj Eid Tala Toubassi
International Journal of Fashion Design, Technology and Education pp. 1-12 · Informa UK Limited
View at Publisher Save 10.1080/17543266.2026.2651099
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Details
Published
Apr 05, 2026
Pages
1-12
Authors
N
Nadine Khair

American University of Madaba, Amman, Jordan

B
Bushra Mahadin

American University of Madaba, Amman, Jordan

M
Mohammad Al Haj Eid

Higher Colleges of Technology, Amman, Jordan

T
Tala Toubassi

American University of Madaba, Amman, Jordan

Cite This Article
Nadine Khair, Bushra Mahadin, Mohammad Al Haj Eid, et al. (2026). The search for uniqueness: an exploration of Gen Z’s identity in fashion consumption. International Journal of Fashion Design, Technology and Education, 1-12. https://doi.org/10.1080/17543266.2026.2651099
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