journal article Oct 01, 2021

Broadening the Collective Turn in Marketing: From Consumer Collectives to Consumption Agencements

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5
Citations
36
References
Details
Published
Oct 01, 2021
Vol/Issue
6(4)
Pages
429-434
Cite This Article
Franck Cochoy (2021). Broadening the Collective Turn in Marketing: From Consumer Collectives to Consumption Agencements. Journal of the Association for Consumer Research, 6(4), 429-434. https://doi.org/10.1086/716069