DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL

Philip Kotler; G. Alexander Rath

doi:10.1108/eb039054

journal article Mar 01, 1984

DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL

Philip Kotler G. Alexander Rath

Journal of Business Strategy Vol. 5 No. 2 pp. 16-21 · Emerald

View at Publisher Save 10.1108/eb039054

Abstract

Design is a potent strategic tool that companies can use to gain a sustainable competitive advantage. Yet most companies neglect design as a strategy tool. What they don't realize is that good design can enhance products, environment, communications, and corporate identity.

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References

5

[1]

P. Gorb, ed.Living by Design (1979), pp.7-8.

[2]

King J.P. (1982)

[3]

Kotler P. Winter (1973)

[4]

(1982)

[5]

Siegal R.S. (1982)

Metrics

253

Citations

5

References

Details

Published: Mar 01, 1984
Vol/Issue: 5(2)
Pages: 16-21
License: View

Authors

Cite This Article

Philip Kotler, G. Alexander Rath (1984). DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL. Journal of Business Strategy, 5(2), 16-21. https://doi.org/10.1108/eb039054

DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL

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