A Spanish perspective on the impact on religiosity and spirituality on consumer ethics

Scott Vitell; Encarnación Ramos‐Hidalgo; Carlos Rodríguez‐Rad

doi:10.1111/ijcs.12438

journal article Nov 01, 2018

A Spanish perspective on the impact on religiosity and spirituality on consumer ethics

Scott Vitell Encarnación Ramos‐Hidalgo

Carlos Rodríguez‐Rad

International Journal of Consumer Studies Vol. 42 No. 6 pp. 675-686 · Wiley

View at Publisher Save 10.1111/ijcs.12438

Abstract

AbstractStudies of consumer ethics have generally used the Muncy–Vitell consumer ethics scale, but much of the published research has encountered problems with this scale. The present study proposes a new perspective for assessing consumer ethics, which constructs a model to analyze the impact of religiosity and spirituality on consumer attitudes and whether it leads to either ethical or unethical behaviour. Our model indicates that consumers’ behaviour in situations that involve ethical issues partly depends on both their religiosity and spirituality. Our findings present interesting theoretical implications for the consumer ethics literature, as well as practical implications for managers, principally marketers. The identification of a number of consumer types may provide the basis for an effective strategy for dealing with ethical and unethical behaviours.

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Metrics

33

Citations

100

References

Details

Published: Nov 01, 2018
Vol/Issue: 42(6)
Pages: 675-686
License: View

Authors

S

Scott Vitell

Phil B. Hardin Professor of Marketing & Pharmacy, Administration, School of Business Administration University of Mississippi, Marketing Department Mississippi 38677

E

Encarnación Ramos‐Hidalgo

Associate Professor, University of Sevilla, Av. Ramón y Cajal Sevilla 1. 41018 Spain

C

Carlos Rodríguez‐Rad

Associate Professor, University of Sevilla, Av. Ramón y Cajal Sevilla 1. 41018 Spain

Funding

Ministerio de Economía y Competitividad Award: ECO2017‐84364‐R

Cite This Article

Scott Vitell, Encarnación Ramos‐Hidalgo, Carlos Rodríguez‐Rad (2018). A Spanish perspective on the impact on religiosity and spirituality on consumer ethics. International Journal of Consumer Studies, 42(6), 675-686. https://doi.org/10.1111/ijcs.12438

A Spanish perspective on the impact on religiosity and spirituality on consumer ethics

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