Impulse buying: A systematic literature review and future research directions

Artem Redine; Sameer Deshpande; Charles Jebarajakirthy; Jiraporn Surachartkumtonkun

doi:10.1111/ijcs.12862

journal article Open Access Sep 12, 2022

Impulse buying: A systematic literature review and future research directions

Artem Redine

Sameer Deshpande Charles Jebarajakirthy

Jiraporn Surachartkumtonkun

International Journal of Consumer Studies Vol. 47 No. 1 pp. 3-41 · Wiley

View at Publisher Save 10.1111/ijcs.12862

Abstract

AbstractThis paper performs a comprehensive analysis of academic research on impulse buying following a systematic literature review approach. Drawing on the TCCM framework suggested by Paul and Rosado‐Serrano, we synthesize the impulse buying literature and develop a future research agenda. Accordingly, this review synthesizes impulse buying research in terms of theory development, context, characteristics, and methodologies to examine the development of the literature over time. This systematic review shows that impulse buying research is fragmented and still developing due to its transition from a traditional retail environment into different online channels. Furthermore, this paper proposes a conceptual framework based on the literature synthesis, presenting antecedents and mediators of impulse buying behaviour. Finally, this review identifies overlooked areas in impulse buying literature and provides insightful directions to advance research in the domain. Overall, this research effort makes a significant contribution to consumer behaviour literature, specifically to impulse buying literature.

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Metrics

170

Citations

241

References

Details

Published: Sep 12, 2022
Vol/Issue: 47(1)
Pages: 3-41
License: View

Authors

A

Artem Redine

Department of Marketing, Griffith Business School, Gold Coast Campus Griffith University Brisbane Queensland Australia

S

Sameer Deshpande

Social Marketing @ Griffith, Griffith Business School, Nathan Campus Griffith University Brisbane Queensland Australia

C

Charles Jebarajakirthy

Department of Marketing, Griffith Business School, Gold Coast Campus Griffith University Brisbane Queensland Australia

J

Jiraporn Surachartkumtonkun

Department of Marketing, Griffith Business School, Gold Coast Campus Griffith University Brisbane Queensland Australia

Cite This Article

Artem Redine, Sameer Deshpande, Charles Jebarajakirthy, et al. (2022). Impulse buying: A systematic literature review and future research directions. International Journal of Consumer Studies, 47(1), 3-41. https://doi.org/10.1111/ijcs.12862

Impulse buying: A systematic literature review and future research directions

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