A Note on the Use of Survey Research Firms to Enable Empirical Data Collection

Tobias Schoenherr; Lisa M. Ellram; Wendy L. Tate

doi:10.1111/jbl.12092

journal article Jul 14, 2015

A Note on the Use of Survey Research Firms to Enable Empirical Data Collection

Tobias Schoenherr

Lisa M. Ellram

Wendy L. Tate

Journal of Business Logistics Vol. 36 No. 3 pp. 288-300 · Wiley

View at Publisher Save 10.1111/jbl.12092

Abstract

This forward thinking article examines the risks and rewards of using survey research firms to enable empirical data collection, and issues a cautionary note about its application. An exposition and discussion of this form of data collection in supply chain management is relevant today, due to the “survey‐fatigue” among the population of business professionals from whom we seek a response. While this approach has some history in other disciplines, it is still relatively new among supply chain management researchers. To help supply chain management scholars assess the appropriateness of this type of data collection method, this forward thinking article provides invaluable guidance as derived from the authors' recent experiences with the approach. As such, we share our observations and lessons learned. The conclusion is that the use of survey research firms for empirical data collection can be a viable, alternative approach to self‐administered surveys. However, care should be taken in its application.

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Metrics

151

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References

Details

Published: Jul 14, 2015
Vol/Issue: 36(3)
Pages: 288-300
License: View

Authors

T

Tobias Schoenherr

Michigan State University

Miami University

University of Tennessee

Funding

Council of Supply Chain Management Professionals (CSCMP) Award: Reshoring grant

Cite This Article

Tobias Schoenherr, Lisa M. Ellram, Wendy L. Tate (2015). A Note on the Use of Survey Research Firms to Enable Empirical Data Collection. Journal of Business Logistics, 36(3), 288-300. https://doi.org/10.1111/jbl.12092

A Note on the Use of Survey Research Firms to Enable Empirical Data Collection

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