The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network

Hui Liu; Shuang Lu; Ximeng Wang; Shaobo Long

doi:10.1155/2021/7404690

journal article Open Access Jan 01, 2021

The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network

Hui Liu

Shuang Lu

Ximeng Wang

Shaobo Long

Complexity Vol. 2021 No. 1 · Wiley

View at Publisher Save 10.1155/2021/7404690

Abstract

In the era of the digital economy, social network as an important social capital has an important influence on individual consumption decision‐making. This article uses the latest data from the China Household Finance Survey (CHFS) in 2017 to analyze the impact of personal characteristics on cultural consumption behavior under the influence of social networks from a theoretical and empirical perspective. Studies have shown that (1) social networks have a significant impact on cultural consumption; compared to gift money and social interaction, communication costs have a greater impact on cultural consumption; (2) communication costs have a greater impact on education consumption, entertainment consumption, and tourism consumption; (3) under the influence of social networks, individual characteristics have a significant impact on cultural consumption; (4) the higher the level of education, the easier it is for cultural consumption. There are intergenerational differences in cultural consumption expenditures of different age groups. It is easier for people to consume entertainment than the elderly.

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Details

Published: Jan 01, 2021
Vol/Issue: 2021(1)
License: View

Authors

H

Hui Liu

From the Chinese Center for Disease Control and Prevention, Beijing (Q.L., X.W., L.Z., R.R., N.X., C.L., D.L., J.Z., W.T., L.J., Q.W., R.W., Y.Z., G. Shi, G.F.G., Z.F.), the Hubei Provincial Center for Disease Control and Prevention, Wuhan, Hubei (X.G., Y.T., X.X., Y.W., Q.C., M.L., C.C., R.Y., S.Z., Y. Luo, B.Y.), the World Health Organization Collaborating Centre for Infectious Disease Epidemiology and Control, School of Public Health, University of Hong Kong, Hong Kong (P.W., K.S.M.L., E.H.Y.L.,...

Funding

Fundamental Research Funds for the Central Universities Award: 2019CDSKXYGG0042

Cite This Article

Hui Liu, Shuang Lu, Ximeng Wang, et al. (2021). The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network. Complexity, 2021(1). https://doi.org/10.1155/2021/7404690

The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network

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