Customer Loyalty: Toward an Integrated Conceptual Framework

A. S. Dick; K. Basu

doi:10.1177/0092070394222001

journal article Mar 01, 1994

Customer Loyalty: Toward an Integrated Conceptual Framework

A. S. Dick K. Basu

Journal of the Academy of Marketing Science Vol. 22 No. 2 pp. 99-113 · Springer Science and Business Media LLC

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Published: Mar 01, 1994
Vol/Issue: 22(2)
Pages: 99-113

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Cite This Article

A. S. Dick, K. Basu (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, 22(2), 99-113. https://doi.org/10.1177/0092070394222001

Customer Loyalty: Toward an Integrated Conceptual Framework

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