Factores que influyen en el comportamiento de consumo sostenible en la generación Z

Gerson Jaquin Cristancho-Triana; Yezid Alfonso Cancino-Gomez; Fabian Arley Ninco-Hernandez

doi:10.17163/ret.n27.2024.04

journal article Open Access Apr 18, 2024

Factores que influyen en el comportamiento de consumo sostenible en la generación Z

Gerson Jaquin Cristancho-Triana

Yezid Alfonso Cancino-Gomez

Fabian Arley Ninco-Hernandez

Retos Vol. 14 No. 27 pp. 51-67 · JURUFRA SL

View at Publisher Save 10.17163/ret.n27.2024.04

Abstract

This research analyzes the relationship between sustainable consumption behavior with perception, practices and perceived attributes in products and manufacturers around responsible consumption in generation Z. For this a descriptive study was made, quantitatively. A digitalsurvey was carried out on 903 adults born in Bogotá since 1995. The statistical analysis was performed using a confirmatory factor analysis to identify if the variables are grouped in the proposed constructs, followed by a causal model based on an analysis of structural equations, with the bootstraping methodology in order to validate the proposed hypotheses. The results prove the existence of the proposed factors and it wasidentified that responsible consumption habits, attitude towards responsible consumption and product attributes affect sustainable consumption behavior, However, the perceived attributes of the manufacturer do not have a direct relationship with it, although when the attributes of the manufacturer are mediated by the attributes of the product there is incidence. These findings contribute to scientific knowledge since the currentliterature has not analyzed the relationship between the manufacturer with responsible production and the attributes of responsible consumerproducts perceived by the consumer. For this reason, manufacturers must improve their efforts to communicate and bring environmentallyfriendly products to market.

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Details

Published: Apr 18, 2024
Vol/Issue: 14(27)
Pages: 51-67
License: View

Authors

G

Gerson Jaquin Cristancho-Triana

Y

Yezid Alfonso Cancino-Gomez

F

Fabian Arley Ninco-Hernandez

Cite This Article

Gerson Jaquin Cristancho-Triana, Yezid Alfonso Cancino-Gomez, Fabian Arley Ninco-Hernandez (2024). Factores que influyen en el comportamiento de consumo sostenible en la generación Z. Retos, 14(27), 51-67. https://doi.org/10.17163/ret.n27.2024.04

Factores que influyen en el comportamiento de consumo sostenible en la generación Z

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