Non-Verbal Market Manipulation

Shmuel I. Becher; Yuval Feldman

doi:10.2139/ssrn.2639862

journal article Jan 01, 2015

Non-Verbal Market Manipulation

Shmuel I. Becher Yuval Feldman

SSRN Electronic Journal · Elsevier BV

View at Publisher Save 10.2139/ssrn.2639862

Topics

No keywords indexed for this article. Browse by subject →

References

20

[1]

Mohan K Menon Celebrity Advertising: An Assessment of Its Relative Effectiveness (2001)

[2]

For a literature review, see B. Zafer Erdogan, Celebrity Endorsement: A Literature Review

[3]

J. MARKETING MGMT (1999)

[4]

See Fed Comm'n AN ANALYSIS OF CURRENT TRENDS (2002)

[5]

Spanogle Et See

[6]

Ftc V See (2004)

[7]

Aviva Musicus Eyes in the Aisles: Why Is Cap'n Crunch Looking Down at My Child?, 47 ENV'T & BEHAV (2015)

[8]

Amendment, particularly when the products or activities being promoted are harmful to public health

[9]

A huge amount of literature explores the main causes of human happiness. For a few important examples, see TIM KASSER, THE HIGH PRICE OF MATERIALISM (2002)

[10]

Richard Layard HAPPINESS: LESSONS FROM A NEW SCIENCE (2005)

[11]

E P Martin FLOURISH: A VISIONARY NEW UNDERSTANDING OF HAPPINESS AND WELL-BEING (2012)

[12]

Daniel Kahneman A Survey Method for Characterizing Daily Life Experience: The Day Reconstruction Method (2004)

[13]

Carol D Ryff "91 Examples of explicit association may include "happy meals" by McDonald's and the "happiness truck" Coca-Cola, Coca-Cola Happiness Truck, YOUTUBE (1995)

[14]

Joseph Zentil "For a sarcastic saying along these lines by Jerry Seinfeld, see Kate O'Hare, Jerry Seinfeld Slams Ad World While Receiving Advertising Award" BREITBART (2006)

[15]

E G See "Does Living in California Make People Happy? A Focusing Illusion in Judgments of Life Satisfaction" PSYCHOL. SCI (1998)

[16]

MAN IPU LAT IN G, FA ST AND SL OW 138 Such initiatives have been introduced and advanced to different degrees in Australia, England, New Zealand and Ireland. See Tobacco Plain Packaging Act 2011 (Cth)

[17]

Standardised Packaging of Tobacco Products Regulations (2015)

[18]

Smoke-free Environments (Tobacco Plain Packaging) Amendment Bill (2014)

[19]

Austl Figures (2016)

[20]

"If Tobacco Gets Plain Packets Will Junk Food Be Next?" NEW SCIENTIST (2015)

Metrics

2

Citations

20

References

Details

Published: Jan 01, 2015

Authors

Cite This Article

Shmuel I. Becher, Yuval Feldman (2015). Non-Verbal Market Manipulation. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2639862

Non-Verbal Market Manipulation

You May Also Like