``It's my job'': a qualitative study of the mediatization of science within the scientist-journalist relationship

Laura L. Moorhead; Alice Fleerackers; Lauren Maggio

doi:10.22323/2.22040205

journal article Open Access Aug 06, 2023

``It's my job'': a qualitative study of the mediatization of science within the scientist-journalist relationship

Laura L. Moorhead Alice Fleerackers Lauren Maggio

Journal of Science Communication Vol. 22 No. 04 · Sissa Medialab Srl

View at Publisher Save 10.22323/2.22040205

Abstract

Through 19 interviews with scientists, this study examines scientists' use of media logic and their relationships with journalists using research as the focal point. The authors identified that the scientists shared a basic understanding of media logic classified in three patterns. Two patterns were previously identified by Olesk: 1) adaption (ability to explain research in a simple, engaging fashion but with a reactive approach to journalist interaction) and 2) adoption (proactively create and manage media interactions for strategic aims through a more active use of media logic). The other emerged as a new, third pattern, affiliation (enthusiastic contributors to journalists' production practices and desire to engage in public outreach).

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Published: Aug 06, 2023
Vol/Issue: 22(04)
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Laura L. Moorhead, Alice Fleerackers, Lauren Maggio (2023). ``It's my job'': a qualitative study of the mediatization of science within the scientist-journalist relationship. Journal of Science Communication, 22(04). https://doi.org/10.22323/2.22040205

``It's my job'': a qualitative study of the mediatization of science within the scientist-journalist relationship

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