journal article Jan 01, 2026

A Systematic Literature Review on the Impact of Generative AI in Digital Marketing: Advancements, Opportunities, and Challenges

MD Azam Khan Farhad Uddin Mahmud Kanchon Kumar Bishnu Ashifur Rahman

Md. Jakir Hossen

Computers, Materials & Continua Vol. 87 No. 3 pp. 1-10 · Tech Science Press

View at Publisher Save 10.32604/cmc.2026.071029

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Published: Jan 01, 2026
Vol/Issue: 87(3)
Pages: 1-10
License: View

Authors

Farhad Uddin Mahmud

Kanchon Kumar Bishnu

Department of Computer Science and Engineering, Bangladesh University of Business and Technology, Dhaka, Bangladesh

Department of Computer Science and Engineering, American International University-Bangladesh, Dhaka, Bangladesh

Md. Jakir Hossen

Cite This Article

Arifur Rahman, MD Azam Khan, Farhad Uddin Mahmud, et al. (2026). A Systematic Literature Review on the Impact of Generative AI in Digital Marketing: Advancements, Opportunities, and Challenges. Computers, Materials & Continua, 87(3), 1-10. https://doi.org/10.32604/cmc.2026.071029

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