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journal article Oct 25, 2022

Engaging the public in science crowdfunding

Ana Cristina Vivas-Peraza
VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual Vol. 9 No. 3 pp. 1-15 · Visualcom Scientific Publications SL
View at Publisher Save 10.37467/revvisual.v9.3534
Abstract
Crowdfunding is a collaborative funding strategy increasingly used by scientists to finance their research projects. It involves raising small donations from the online public, which challenges scientists to create engaging crowdfunding proposals in digital platforms. These proposals become more persuasive with a short video promoting the project and arguing why it deserves funding. By adopting a multimodal approach, this paper explores the visual and verbal engagement strategies used in those videos, to observe how scientists exploit different semiotic resources to reach out to the public and call them to action.
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Metrics
5
Citations
32
References
Details
Published
Oct 25, 2022
Vol/Issue
9(3)
Pages
1-15
Authors
A
Ana Cristina Vivas-Peraza
Cite This Article
Ana Cristina Vivas-Peraza (2022). Engaging the public in science crowdfunding. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual, 9(3), 1-15. https://doi.org/10.37467/revvisual.v9.3534
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