SOCIAL INFLUENCE IN MALAYSIA AND SINGAPORE: INTERRELATIONSHIPS BETWEEN CULTURAL ORIENTATION, SOCIAL GROUP IDENTITY, COPING STYLE, AND SOCIAL CONFORMITY

Social influence is a broad term used to understand how and why the presence of others changes individuals' attitudes, behaviors, or beliefs. It takes a variety of forms and one of them is social conformity. The present study was conducted to clarify the relationships between cultural orientation, social group identity, and coping style as potential predictors of social conformity among adults in Malaysia and Singapore. Participants completed self-report measures of cultural orientation, social group identity, coping style, and social conformity. Preliminary results showed that social conformity was negatively associated with vertical individualism and emotion-based coping. Social group identity was found to be positively associated with various forms of cultural orientation but not with social conformity. In addition, individuals were more likely to report higher group identity when their personal opinions were consistent with majority members in a social group. Finally, emotion-based coping was the most significant predictor of social conformity, with vertical individualism as another significant predictor. In the context of social influence, the current research unravels the relationships between cultural orientation, social group identity, coping style, and social conformity. The findings also illuminate that collectivist cultures are not generally more prone to conform to majority opinions.