Research on Organizational Innovation Atmosphere, Organizational Learning, and Innovation Performance in Enterprise Digital Transformation

Background and Aims: With the deepening of the global technological revolution, enterprises are facing an increasingly complex and changing competitive environment. Enterprise digital transformation has become the only way to adapt to environmental changes and reshape competitive advantages. From the perspective of organizational behavior, this paper explores the impact of organizational innovation atmosphere and organizational learning on the digital transformation performance (innovation performance) of technology-based SMEs, and examines the moderating role of employee strategic consensus, to provide theoretical guidance and practical inspiration for the successful implementation of digital transformation in enterprises.
Methodology: This study takes organizational innovation atmosphere as the independent variable, organizational learning as the mediating variable, innovation performance as the dependent variable, and employee strategic consensus as the moderating variable to construct a theoretical model. A questionnaire survey was conducted on 718 employees of 108 technology-based SMEs. SPSS 21.0 was used to conduct reliability analysis, validity analysis, correlation analysis, and regression analysis on the collected valid questionnaire data to test the research hypotheses.
Results: The empirical research results show that: (1) organizational innovation atmosphere has a significant positive impact on innovation performance; (2) organizational innovation atmosphere positively affects innovation performance through organizational learning, that is, organizational learning plays a mediating role between the two; (3) employee strategic consensus positively moderates the relationship between organizational innovation atmosphere and innovation performance and between organizational innovation atmosphere and organizational learning.
Conclusion: The organizational innovation atmosphere, organizational learning, and employee strategic consensus influence each other and jointly promote the digital transformation of technology-based SMEs, thereby improving innovation performance. This study reveals the internal mechanism of organizational factors affecting the effectiveness of enterprise digital transformation, to provide useful inspiration for the management practice of SMEs.