journal article Open Access Dec 31, 2024

The Role of Big Data in Shaping Corporate Social Responsibility Strategies

Abstract
In recent years, Corporate Social Responsibility (CSR) has gained significant importance as businesses recognize the need to align their operations with sustainable and ethical practices. Big Data has emerged as a powerful tool that allows companies to better understand social, environmental, and economic issues, enabling them to craft more effective CSR strategies. This paper explores how Big Data solutions are shaping CSR initiatives by providing real-time insights, consumer perceptions, and impact evaluations.
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Published
Dec 31, 2024
Vol/Issue
5(6)
Pages
9-12
License
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Cite This Article
Dr. Olivia Harris (2024). The Role of Big Data in Shaping Corporate Social Responsibility Strategies. American Journal Of Big Data, 5(6), 9-12. https://doi.org/10.71465/ajbd838