Researcher Profile

Robert F. Lusch

🏛 University of Arizona, USA

Publications

21,304

Citations

Co-Authors

Active Years

Publications

Journal Article International Journal of Research in Marketing Mar 01, 2017

Service-dominant logic 2025

Stephen L. Vargo · Robert F. Lusch

10.1016/j.ijresmar.2016.11.001 1,055 citations

Journal Article Journal of Business Research Aug 01, 2016

Fostering a trans-disciplinary perspectives of service ecosystems

Robert F. Lusch · Stephen L. Vargo · Anders Gustafsson

10.1016/j.jbusres.2016.02.028 207 citations

Journal Article Journal of the Academy of Marketing Science Jul 16, 2015

Institutions and axioms: an extension and update of service-dominant logic

Stephen L. Vargo · Robert F. Lusch

10.1007/s11747-015-0456-3 2,735 citations

Journal Article Marketing Theory May 20, 2014

Inversions of service-dominant logic

Stephen L. Vargo · Robert F. Lusch

10.1177/1470593114534339 178 citations

Journal Article Journal of International Marketing Dec 01, 2013

The Complexity of Context: A Service Ecosystems Approach for International Marketing

Melissa Archpru Akaka · Stephen L. Vargo · Robert F. Lusch

10.1509/jim.13.0032 307 citations

Journal Article Industrial Marketing Management Feb 01, 2011

It's all B2B…and beyond: Toward a systems perspective of the market

Stephen L. Vargo · Robert F. Lusch

10.1016/j.indmarman.2010.06.026 1,104 citations

Journal Article Journal of the Academy of Marketing Science Aug 01, 2007

Service-dominant logic: continuing the evolution

Stephen L. Vargo · Robert F. Lusch

10.1007/s11747-007-0069-6 5,251 citations

Journal Article Journal of Operations Management May 24, 2005

Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice

David A. Griffith · Michael G. Harvey · Robert F. Lusch

10.1016/j.jom.2005.03.003 420 citations

Journal Article Journal of Marketing Jan 01, 2004

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo · Robert F. Lusch

10.1509/jmkg.68.1.1.24036 9,957 citations

Journal Article Journal of Service Research May 01, 2001

The Role of Professionalism in Determining Job Satisfaction in Professional Services

Thomas E. Boyt · Robert F. Lusch · Gillian Naylor

10.1177/109467050134005 81 citations

Journal Article Journal of Advertising Research Feb 01, 1976

How Advertising Can Position a Brand

Robert E. Smith · Robert F. Lusch

10.1080/00218499.1976.12518865 9 citations

Publication Timeline

2017

2016

2015

2014

2013

2011

2007

2005

2004

2001

1976

Frequent Co-Authors

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1×

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1×

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Melissa Archpru Akaka

1×

David A. Griffith

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Michael G. Harvey

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