Researcher Profile

Ashlee Humphreys

🏛 Medill School of Journalism, Media, and Integrated Marketing Communications, Northwestern University, MTC 3-109, 1870 Campus Drive, Evanston, IL 60208

Publications

561

Citations

Co-Authors

Active Years

Publications

Journal Article Marketing Letters Jun 10, 2022

Marketing insights from text analysis

Jonah Berger · Grant Packard · Reihane Boghrati · Ming Hsu +6 more

10.1007/s11002-022-09635-6 33 citations

Journal Article Industrial Marketing Management Jan 01, 2021

Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry

Alain Debenedetti · Déborah Philippe · Damien Chaney · Ashlee Humphreys

10.1016/j.indmarman.2020.02.009 25 citations

Journal Article Journal of Consumer Research Sep 29, 2017

Automated Text Analysis for Consumer Research

Ashlee Humphreys · Rebecca Jen-Hui Wang

10.1093/jcr/ucx104 503 citations

Publication Timeline

2022

2021

2017

Frequent Co-Authors

1×

1×

1×

1×

1×

1×

1×

1×

1×

1×