A hierarchical analysis of the green consciousness of the Egyptian consumer

Mohamed M. Mostafa

doi:10.1002/mar.20168

journal article Apr 04, 2007

A hierarchical analysis of the green consciousness of the Egyptian consumer

Mohamed M. Mostafa

Psychology & Marketing Vol. 24 No. 5 pp. 445-473 · Wiley

View at Publisher Save 10.1002/mar.20168

Abstract

AbstractThis study investigates the influence of various cultural values and psychological factors on the green purchase behavior of Egyptian consumers. Using a large sample of 1093 consumers, a conceptual model has been developed. The survey results provide reasonable support for the validity of the proposed model. Specifically, the findings from the structural equation model confirm the influence of the consumers' natural environment orientation, ecological knowledge, and environmental concern on their attitudes towards green purchase. Consumers' attitudes toward green purchase, in turn, are also found to affect their actual green purchase behavior via the mediator role of green purchase intention. However, one of the other important findings suggests that the link between intention and actual purchase is weak. In other words, on a declarative level, more and more consumers in Egypt express their concern over the ecological situation and declare their willingness to contribute somehow to the protection of environment by buying green products. However, in reality this concern may not be manifested consistently. © 2007 Wiley Periodicals, Inc.

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Citations

135

References

Details

Published: Apr 04, 2007
Vol/Issue: 24(5)
Pages: 445-473
License: View

Authors

M

Mohamed M. Mostafa

Cite This Article

Mohamed M. Mostafa (2007). A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & Marketing, 24(5), 445-473. https://doi.org/10.1002/mar.20168

A hierarchical analysis of the green consciousness of the Egyptian consumer

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