Guilt and giving: A process model of empathy and efficacy

Debra Z. Basil; Nancy M. Ridgway; Michael D. Basil

doi:10.1002/mar.20200

journal article Dec 20, 2007

Guilt and giving: A process model of empathy and efficacy

Debra Z. Basil Nancy M. Ridgway Michael D. Basil

Psychology & Marketing Vol. 25 No. 1 pp. 1-23 · Wiley

View at Publisher Save 10.1002/mar.20200

Abstract

AbstractThis research develops a model of consumer response to charity appeals. Using the Extended Parallel Process Model from the fear appeal literature as a foundation, the current model proposes that empathy and self‐efficacy generate guilt and reduce maladaptive responses, which, in turn, shapes donation intention. The results demonstrate that the impact of empathy on charitable donation intention is fully mediated by guilt and maladaptive responses. The impact of self‐efficacy is partially mediated by guilt and maladaptive responses. Therefore, both empathy and self‐efficacy determine whether guilt or maladaptive responses result. This model clarifies the process through which guilt appeals operate, by identifying the roles of empathy and self‐efficacy. © 2008 Wiley Periodicals, Inc.

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Details

Published: Dec 20, 2007
Vol/Issue: 25(1)
Pages: 1-23
License: View

Authors

Cite This Article

Debra Z. Basil, Nancy M. Ridgway, Michael D. Basil (2007). Guilt and giving: A process model of empathy and efficacy. Psychology & Marketing, 25(1), 1-23. https://doi.org/10.1002/mar.20200

Guilt and giving: A process model of empathy and efficacy

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