When do amount‐off discounts result in more positive consumer responses? Meta‐analytic evidence

Qin Yuan; Jiang Li; Yushi Jiang; Chun Liu

doi:10.1002/mar.21572

journal article Aug 06, 2021

When do amount‐off discounts result in more positive consumer responses? Meta‐analytic evidence

Qin Yuan Jiang Li

Yushi Jiang Chun Liu

Psychology & Marketing · Wiley

View at Publisher Save 10.1002/mar.21572

Topics

No keywords indexed for this article. Browse by subject →

References

93

[1]

10.1177/0022243718800724

[2]

10.1287/mksc.1030.0040

[3]

10.2753/joa0091-3367350308

[4]

10.1080/10641734.1999.10505092

[5]

10.1016/j.jretai.2019.11.007

[6]

10.1002/9780470743386

[7]

10.1016/s0022-4359(00)00026-9

[8]

10.1016/j.jretai.2004.01.004

[9]

10.1002/mar.20156

[10]

10.1509/jm.14.0057

[11]

10.1509/jm.10.0443

[12]

*Chen S.‐F. S. "The effects of framing price promotion messages on consumers’ perceptions and purchase intentions" Journal of Retailing (1998) 10.1016/s0022-4359(99)80100-6

[13]

10.4018/ijthi.2019010101

[14]

10.1016/j.jcps.2014.08.002

[15]

*Choi C. "The effects of promotion framing on consumers’ price perceptions: The moderating role of a personal sense of power" Journal of Service Management (2014) 10.1108/josm-11-2012-0234

[16]

10.1016/j.jretai.2012.04.001

[17]

*Coulter K. S. "Price number relationships and deal processing fluency: The effects of approximation sequences and number multiples" Journal of Marketing Research (2014) 10.1509/jmr.12.0438

[18]

10.1093/jcr/ucz042

[19]

10.1016/j.jretai.2005.01.002

[20]

10.1037/0021-9010.78.6.960

[21]

10.1007/s11747-020-00731-5

[22]

10.1037/a0024844

[23]

10.2307/3151334

[24]

10.1016/j.jretai.2005.10.001

[25]

*DelVecchio D. "Cents or percent? The effects of promotion framing on price expectations and choice" Journal of Marketing (2007) 10.1509/jmkg.71.3.158

[26]

10.1016/j.jretai.2009.05.010

[27]

10.1002/mar.21336

[28]

DeSimone J. A. "Recommendations for reviewing meta‐analyses in organizational research" Organizational Research Methods (2020)

[29]

10.1016/s1057-7408(07)70014-1

[30]

10.1080/10696679.2003.11501934

[31]

Fan X. "Factors affecting the effectiveness of cause‐related marketing: A meta‐analysis" Journal of Business Ethics (2020)

[32]

10.1016/j.jesp.2012.03.013

[33]

10.1016/0022-4359(95)90028-4

[34]

10.1108/07363761111115999

[35]

*González E. M. "Amount off versus percentage off—When does it matter?" Journal of Business Research (2016) 10.1016/j.jbusres.2015.08.014

[36]

10.1093/jcr/ucz017

[37]

10.1509/jmr.16.0599

[38]

*Hardesty D. M. "Consumer evaluations of different promotion types and price presentations: The moderating role of promotional benefit level" Journal of Retailing (2003) 10.1016/s0022-4359(03)00004-6

[39]

10.1086/209437

[40]

*Hu H. H. S. "Effectiveness of price discount levels and formats in service industries" Journal of Services Research (2006)

[41]

Assessing heterogeneity in meta-analysis: Q statistic or I² index?

Tania B. Huedo-Medina, Julio Sánchez-Meca, Fulgencio Marín-Martínez et al.

Psychological Methods 10.1037/1082-989x.11.2.193

[42]

10.1111/1468-2389.00156

[43]

10.4135/9781412985031

[44]

10.1590/s0034-75902012000600007

[45]

10.1108/ejm-07-2018-0472

[46]

10.1080/15378021003595970

[47]

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky

Econometrica 10.2307/1914185

[48]

Kerin R. A. "Store shopping experience and consumer price‐quality‐value perceptions" Journal of Retailing (1992)

[49]

10.1509/jmkr.47.6.1090

[50]

10.1002/bdm.534

Showing 50 of 93 references

Metrics

10

Citations

93

References

Details

Published: Aug 06, 2021
License: View

Authors

Q

Qin Yuan

School of Economics and Management Southwest Jiaotong University Chengdu Sichuan China

J

Jiang Li

School of Economics and Management Southwest Jiaotong University Chengdu Sichuan China

Y

Yushi Jiang

School of Economics and Management Southwest Jiaotong University Chengdu Sichuan China

C

Chun Liu

School of Public Affairs and Administration University of Electronic Science and Technology of China Chengdu Sichuan 610054 China

Cite This Article

Qin Yuan, Jiang Li, Yushi Jiang, et al. (2021). When do amount‐off discounts result in more positive consumer responses? Meta‐analytic evidence. Psychology & Marketing. https://doi.org/10.1002/mar.21572

When do amount‐off discounts result in more positive consumer responses? Meta‐analytic evidence

You May Also Like