Export marketing strategy implementation, export marketing capabilities, and export venture performance

Neil A. Morgan; Constantine S. Katsikeas; Douglas W. Vorhies

doi:10.1007/s11747-011-0275-0

journal article Aug 09, 2011

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Neil A. Morgan Constantine S. Katsikeas Douglas W. Vorhies

Journal of the Academy of Marketing Science Vol. 40 No. 2 pp. 271-289 · Springer Science and Business Media LLC

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Details

Published: Aug 09, 2011
Vol/Issue: 40(2)
Pages: 271-289
License: View

Authors

N

Neil A. Morgan

Kenan-Flagler Business School, University of North Carolina, Chapel Hill.

C

Constantine S. Katsikeas

D

Douglas W. Vorhies

School of Business Administration, University of Mississippi.

Cite This Article

Neil A. Morgan, Constantine S. Katsikeas, Douglas W. Vorhies (2011). Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40(2), 271-289. https://doi.org/10.1007/s11747-011-0275-0

Export marketing strategy implementation, export marketing capabilities, and export venture performance

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