journal article Aug 09, 2011

Export marketing strategy implementation, export marketing capabilities, and export venture performance

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Published
Aug 09, 2011
Vol/Issue
40(2)
Pages
271-289
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Cite This Article
Neil A. Morgan, Constantine S. Katsikeas, Douglas W. Vorhies (2011). Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40(2), 271-289. https://doi.org/10.1007/s11747-011-0275-0
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