Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence

Yatish Joshi; Dwarika Prasad Uniyal; Deepak Sangroya

doi:10.1016/j.jclepro.2021.129638

journal article Dec 01, 2021

Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence

Yatish Joshi

Dwarika Prasad Uniyal Deepak Sangroya

Journal of Cleaner Production Vol. 328 pp. 129638 · Elsevier BV

View at Publisher Save 10.1016/j.jclepro.2021.129638

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Details

Published: Dec 01, 2021
Vol/Issue: 328
Pages: 129638
License: View

Authors

Y

Yatish Joshi

D

Dwarika Prasad Uniyal

D

Deepak Sangroya

O.P. Jindal Global University

Cite This Article

Yatish Joshi, Dwarika Prasad Uniyal, Deepak Sangroya (2021). Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence. Journal of Cleaner Production, 328, 129638. https://doi.org/10.1016/j.jclepro.2021.129638

Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence

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