Watching is valuable: Consumer views – Content consumption on OTT platforms

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Details

Published: Jan 01, 2023
Vol/Issue: 70
Pages: 103148
License: View

Authors

Lincoln International Business School, University of Lincoln, Brayford Wharf East, Lincoln, Lincolnshire LN5 7AT, UK

Cite This Article

Debarun Chakraborty, Mujahid Siddiqui, Aaliyah Siddiqui, et al. (2023). Watching is valuable: Consumer views – Content consumption on OTT platforms. Journal of Retailing and Consumer Services, 70, 103148. https://doi.org/10.1016/j.jretconser.2022.103148

Watching is valuable: Consumer views – Content consumption on OTT platforms

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