The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm

Jamid Ul Islam; Zillur Rahman

doi:10.1016/j.tele.2017.01.004

journal article Jul 01, 2017

The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm

Jamid Ul Islam

Zillur Rahman

Telematics and Informatics Vol. 34 No. 4 pp. 96-109 · Elsevier BV

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Published: Jul 01, 2017
Vol/Issue: 34(4)
Pages: 96-109
License: View

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Cite This Article

Jamid Ul Islam, Zillur Rahman (2017). The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm. Telematics and Informatics, 34(4), 96-109. https://doi.org/10.1016/j.tele.2017.01.004

The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm

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