journal article Jan 01, 2005

Captivating company: dimensions of attractiveness in employer branding

Pierre Berthon Michael Ewing Li Lian Hah

International Journal of Advertising Vol. 24 No. 2 pp. 151-172 · Informa UK Limited

View at Publisher Save 10.1080/02650487.2005.11072912

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Published: Jan 01, 2005
Vol/Issue: 24(2)
Pages: 151-172

Authors

Cite This Article

Pierre Berthon, Michael Ewing, Li Lian Hah (2005). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151-172. https://doi.org/10.1080/02650487.2005.11072912

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