The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach

Yuhanis Abdul Aziz; Nyen Vui Chok

doi:10.1080/08974438.2013.723997

journal article Jan 01, 2013

The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach

Yuhanis Abdul Aziz Nyen Vui Chok

Journal of International Food & Agribusiness Marketing Vol. 25 No. 1 pp. 1-23 · Informa UK Limited

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Published: Jan 01, 2013
Vol/Issue: 25(1)
Pages: 1-23

Authors

Cite This Article

Yuhanis Abdul Aziz, Nyen Vui Chok (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food & Agribusiness Marketing, 25(1), 1-23. https://doi.org/10.1080/08974438.2013.723997

The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach

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