Measuring the Involvement Construct

Judith Lynne Zaichkowsky

doi:10.1086/208520

journal article Dec 01, 1985

Measuring the Involvement Construct

Judith Lynne Zaichkowsky

Journal of Consumer Research Vol. 12 No. 3 pp. 341 · Oxford University Press (OUP)

View at Publisher Save 10.1086/208520

Topics

No keywords indexed for this article. Browse by subject →

Cited By

4,199

Automated social presence in AI: Avoiding consumer psychological tensions to improve service value

Carlos Flavián, Russell W. Belk · 2024

Journal of Business Research

Customer engagement in social media: a framework and meta-analysis

Fernando de Oliveira Santini, Wagner Junior Ladeira · 2020

Journal of the Academy of Marketing...

Vulnerable populations and misinformation: A mixed-methods approach to underserved older adults’ online information assessment

Hyunjin Seo, Matthew Blomberg · 2020

New Media & Society

Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]

René Eppmann, Magdalena Bekk · 2018

Journal of Interactive Marketing

The Associations Among Individual Factors, eHealth Literacy, and Health-Promoting Lifestyles Among College Students

Shu-Ching Yang, Yi-Fang Luo · 2017

Journal of Medical Internet Researc...

Behavioral intentions of public transit passengers—The roles of service quality, perceived value, satisfaction and involvement

Wen-Tai Lai, Ching-Fu Chen · 2011

Transport Policy

Involvement, satisfaction, and brand loyalty in a small business services setting

Rebekah Russell-Bennett, Janet R. McColl-Kennedy · 2007

Journal of Business Research

Factors Influencing Recall of Outdoor Advertising

Naveen Donthu, Joseph Cherian · 1993

Journal of Advertising Research

The Development of the Hierarchy of Effects: An Historical Perspective

Thomas E. Barry · 1987

Current Issues and Research in Adve...

Metrics

4,199

Citations

0

References

Details

Published: Dec 01, 1985
Vol/Issue: 12(3)
Pages: 341

Authors

J

Judith Lynne Zaichkowsky

Cite This Article

Judith Lynne Zaichkowsky (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12(3), 341. https://doi.org/10.1086/208520

Measuring the Involvement Construct

You May Also Like