journal article Mar 01, 1991

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr Frank R. Kardes John Kim

Journal of Consumer Research Vol. 17 No. 4 pp. 454 · Oxford University Press (OUP)

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Published: Mar 01, 1991
Vol/Issue: 17(4)
Pages: 454

Authors

Frank R. Kardes

Cite This Article

Paul M. Herr, Frank R. Kardes, John Kim (1991). Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal of Consumer Research, 17(4), 454. https://doi.org/10.1086/208570

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