Self-Concept in Consumer Behavior: A Critical Review

M. Joseph Sirgy

doi:10.1086/208924

journal article Dec 01, 1982

Self-Concept in Consumer Behavior: A Critical Review

M. Joseph Sirgy

Journal of Consumer Research Vol. 9 No. 3 pp. 287 · Oxford University Press (OUP)

View at Publisher Save 10.1086/208924

Topics

No keywords indexed for this article. Browse by subject →

Cited By

2,469

Islamic Brand Personality and Religiosity: Exploring the Impact of Self-Expressive Brand Value and Self-Expansion on Retail Loyalty

Ömer Akkaya, Esen Şahin · 2026

Sosyal Mucit Academic Review

Green Brand Positioning and Consumer Purchase Intention: The Dual Mediating Roles of Self-Image and Functional Congruence

Yiu Fai Chan · 2025

Sustainability

The Effects of Dialect Wording on Advertisement Recall: How Brands Can Use Dialect Advertising to Deepen Their Connection with Consumers

Liangyan Wang, Yuqing Zhang · 2025

Journal of Advertising Research

Exploring the Interplay Among Environmental Knowledge, Green Purchase Intention, and Pro‐Environmental Behavior in Greenfluencing Scenarios: The Mediating Effect of Self‐Congruity

Marianny Jessica Brito de Silva, Maria Izabel Cordeiro de Lima · 2025

Sustainable Development

Social Networking Site Users’ Behavioral Responses Toward Travel Destinations Promoted by Virtual Influencers: A Multiple-Model Comparison Approach

Ahmed Al Asheq, Rajibul Hasan · 2025

Journal of Travel Research

Antecedents and Outcomes of Masstige Value: A Multidimensional Approach

Muhammad Abdul Rauf Shah, Aamir Zubair Shah · 2025

Sage Open

Congruence effects in social media influencer marketing: the moderating role of wishful identification in online impulse buying intentions

Kian Yeik Koay, Weng Marc Lim · 2024

Journal of Product & Brand Mana...

Unmasking luxury consumption and its psychology: An experimental approach to understanding the motivations behind ethical and sustainable brand preferences

Tahir Islam, Vikas Arya · 2024

Business Ethics, the Environment &a...

Impact of self‐esteem and self‐gifting on masstige purchase intentions

Mumtaz Muhammad Khan, Muhammad Ishtiaq Ishaq · 2024

International Journal of Consumer S...

Can machine learning approaches predict green purchase intention? -A study from Indian consumer perspective

Nanda Choudhury, Rohan Mukherjee · 2024

Journal of Cleaner Production

The hustle is real: an examination of the self-related consequences of consuming idealized self-promotional content on LinkedIn

Sebastian Oliver, Ben Marder · 2024

Information Technology & People

NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior

Eunyoung (Christine) Sung, Ohbyung Kwon · 2023

Psychology & Marketing

How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships

Kian Yeik Koay, Weng Marc Lim · 2023

Marketing Intelligence & Planni...

Understanding Interactions Between Providers of Cosmetic Tourism and Tourists: The Lebanon Experience

Samar Noaman, Nathalie Montargot · 2023

Tourism Culture & Communication

Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda

Magdalena Kolańska‐Stronka, Balgopal Singh · 2023

International Journal of Consumer S...

Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior

Lan Xu, Shuangshuang Zhao · 2023

Journal of Consumer Research

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Dominyka Venciute, Ieva Mackeviciene · 2023

Journal of Retailing and Consumer S...

Toward a better understanding of key determinants and consequences of masstige consumption

Jean Boisvert, George Christodoulides · 2023

Journal of Business Research

The Role of Immersive Festival Experiences, Identity, And Memory in Cultural Heritage Tourism

Nina Marianne Iversen, Carmel Foley · 2023

Event Management

Identité, valeurs, transmission

Loïc Harriet, Cynthia Assaf · 2022

La Revue des Sciences de Gestion

Metrics

2,469

Citations

0

References

Details

Published: Dec 01, 1982
Vol/Issue: 9(3)
Pages: 287

Authors

M

M. Joseph Sirgy

Cite This Article

M. Joseph Sirgy (1982). Self-Concept in Consumer Behavior: A Critical Review. Journal of Consumer Research, 9(3), 287. https://doi.org/10.1086/208924

Self-Concept in Consumer Behavior: A Critical Review

You May Also Like