The Theory of Reasoned Action Applied to Coupon Usage

Terence A. Shimp; Alican Kavas

doi:10.1086/209015

journal article Dec 01, 1984

The Theory of Reasoned Action Applied to Coupon Usage

Terence A. Shimp Alican Kavas

Journal of Consumer Research Vol. 11 No. 3 pp. 795 · Oxford University Press (OUP)

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Published: Dec 01, 1984
Vol/Issue: 11(3)
Pages: 795

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Cite This Article

Terence A. Shimp, Alican Kavas (1984). The Theory of Reasoned Action Applied to Coupon Usage. Journal of Consumer Research, 11(3), 795. https://doi.org/10.1086/209015

The Theory of Reasoned Action Applied to Coupon Usage

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