journal article Mar 01, 1989

Measurement of Consumer Susceptibility to Interpersonal Influence

William O. Bearden Richard G. Netemeyer Jesse E. Teel

Journal of Consumer Research Vol. 15 No. 4 pp. 473 · Oxford University Press (OUP)

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Published: Mar 01, 1989
Vol/Issue: 15(4)
Pages: 473

Authors

William O. Bearden

Moore School of Business, University of South Carolina

Richard G. Netemeyer

Cite This Article

William O. Bearden, Richard G. Netemeyer, Jesse E. Teel (1989). Measurement of Consumer Susceptibility to Interpersonal Influence. Journal of Consumer Research, 15(4), 473. https://doi.org/10.1086/209186

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