journal article Sep 01, 1992

Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments

Douglas M. Stayman Dana L. Alden Karen H. Smith

Journal of Consumer Research Vol. 19 No. 2 pp. 240 · Oxford University Press (OUP)

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Published: Sep 01, 1992
Vol/Issue: 19(2)
Pages: 240

Authors

Douglas M. Stayman

Visiting Research Scholar, Department of Marketing, Shidler College of Business, University of Hawai‘i at Mānoa, Honolulu, HI, USA

Cite This Article

Douglas M. Stayman, Dana L. Alden, Karen H. Smith (1992). Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments. Journal of Consumer Research, 19(2), 240. https://doi.org/10.1086/209299

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