journal article Sep 01, 1992

Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments

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Cited By
189
How less congruent new products drive brand engagement: The role of curiosity

Maximilian H.E.E. Gerrath, Alessandro Biraglia · 2021

Journal of Business Research
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189
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0
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Details
Published
Sep 01, 1992
Vol/Issue
19(2)
Pages
240
Cite This Article
Douglas M. Stayman, Dana L. Alden, Karen H. Smith (1992). Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments. Journal of Consumer Research, 19(2), 240. https://doi.org/10.1086/209299
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