Representativeness, Relevance, and the Use of Feelings in Decision Making

Michel Tuan Pham

doi:10.1086/209532

journal article Sep 01, 1998

Representativeness, Relevance, and the Use of Feelings in Decision Making

Michel Tuan Pham

Journal of Consumer Research Vol. 25 No. 2 pp. 144-159 · Oxford University Press (OUP)

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Published: Sep 01, 1998
Vol/Issue: 25(2)
Pages: 144-159

Authors

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Michel Tuan Pham

Cite This Article

Michel Tuan Pham (1998). Representativeness, Relevance, and the Use of Feelings in Decision Making. Journal of Consumer Research, 25(2), 144-159. https://doi.org/10.1086/209532

Representativeness, Relevance, and the Use of Feelings in Decision Making

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