Religiosity in the Abandoned Apple Newton Brand Community

Albert M. Muñiz Jr.; Hope Jensen Schau

doi:10.1086/426607

journal article Mar 01, 2005

Religiosity in the Abandoned Apple Newton Brand Community

Albert M. Muñiz Jr. Hope Jensen Schau

Journal of Consumer Research Vol. 31 No. 4 pp. 737-747 · Oxford University Press (OUP)

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Published: Mar 01, 2005
Vol/Issue: 31(4)
Pages: 737-747

Authors

University of Arizona

Cite This Article

Albert M. Muñiz Jr., Hope Jensen Schau (2005). Religiosity in the Abandoned Apple Newton Brand Community. Journal of Consumer Research, 31(4), 737-747. https://doi.org/10.1086/426607

Religiosity in the Abandoned Apple Newton Brand Community

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