journal article Mar 01, 2005

Religiosity in the Abandoned Apple Newton Brand Community

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Cited By
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722
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0
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Details
Published
Mar 01, 2005
Vol/Issue
31(4)
Pages
737-747
Cite This Article
Albert M. Muñiz Jr., Hope Jensen Schau (2005). Religiosity in the Abandoned Apple Newton Brand Community. Journal of Consumer Research, 31(4), 737-747. https://doi.org/10.1086/426607
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