It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion

Hakkyun Kim; Akshay R. Rao; Angela Y. Lee

doi:10.1086/593700

journal article Apr 01, 2009

It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion

Hakkyun Kim Akshay R. Rao Angela Y. Lee

Journal of Consumer Research Vol. 35 No. 6 pp. 877-889 · Oxford University Press (OUP)

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Details

Published: Apr 01, 2009
Vol/Issue: 35(6)
Pages: 877-889

Authors

Carlson School of Management, University of Minnesota.

A

Angela Y. Lee

Cite This Article

Hakkyun Kim, Akshay R. Rao, Angela Y. Lee (2009). It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion. Journal of Consumer Research, 35(6), 877-889. https://doi.org/10.1086/593700

It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion

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