Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Alexander Fedorikhin; Vanessa M. Patrick

doi:10.1086/655665

journal article Dec 01, 2010

Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Alexander Fedorikhin Vanessa M. Patrick

Journal of Consumer Research Vol. 37 No. 4 pp. 698-711 · Oxford University Press (OUP)

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Details

Published: Dec 01, 2010
Vol/Issue: 37(4)
Pages: 698-711

Authors

Terry College of Business, University of Georgia

Cite This Article

Alexander Fedorikhin, Vanessa M. Patrick (2010). Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal. Journal of Consumer Research, 37(4), 698-711. https://doi.org/10.1086/655665

Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

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