The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

Tom van Laer; Ko de Ruyter; Luca M. Visconti; Martin Wetzels

doi:10.1086/673383

journal article Feb 01, 2014

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

Tom van Laer

Ko de Ruyter Luca M. Visconti

Martin Wetzels

Journal of Consumer Research Vol. 40 No. 5 pp. 797-817 · Oxford University Press (OUP)

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851

Citations

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References

Details

Published: Feb 01, 2014
Vol/Issue: 40(5)
Pages: 797-817

Authors

Department of Marketing King's Business School, King's College London London UK

Department of Marketing, Maastricht University, Tongersestraat 53, 6211 LM Maastricht, The Netherlands

Cite This Article

Tom van Laer, Ko de Ruyter, Luca M. Visconti, et al. (2014). The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation. Journal of Consumer Research, 40(5), 797-817. https://doi.org/10.1086/673383

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

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